Privacy Policy

1) Information on the Collection of Personal Data and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about how we handle your personal data when using our website. Personal data refers to all data that can personally identify you.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is James London. The controller is the individual or legal entity that determines, alone or together with others, the purposes and means of processing personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries sent to the controller). You can recognize an encrypted connection by the "https://" prefix and the lock symbol in your browser’s address bar.

2) Data Collection When Visiting Our Website

If you are using our website for informational purposes only, meaning you are not registering or transmitting any information to us, we only collect the data that your browser sends to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • The website visited
  • Date and time of access
  • Amount of data transmitted in bytes
  • Source/reference from which you arrived at the page
  • Browser used
  • Operating system used
  • IP address used (potentially in anonymized form)

This data processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or otherwise used. However, we reserve the right to check the server log files later if there are specific indications of unlawful use.

3) COOKIES

To make the visit to our website more attractive and to enable the use of certain functions, we use "cookies" on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted at the end of the browser session, meaning after you close your browser (so-called session cookies). Other cookies remain on your device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information, such as browser and location data and IP address values. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

Some cookies serve to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by certain cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in ensuring the best possible functionality of the website as well as a user-friendly and efficient visit to the website.

We may collaborate with advertising partners to help make our internet offering more interesting to you. For this purpose, cookies from partner companies (third-party cookies) may also be stored on your hard drive when you visit our website. If we cooperate with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected.

Please note that you can configure your browser to notify you when cookies are set and allow you to decide whether to accept them on a case-by-case basis or to exclude the acceptance of cookies in certain cases or generally. Each browser differs in how it manages cookie settings. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find these instructions for the respective browsers under the following links:

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) CONTACTING US

When you contact us (e.g., via contact form or email), personal data is collected. The specific data collected in the case of a contact form is indicated in the respective form. This data is stored and used solely for the purpose of responding to your inquiry or for establishing contact and the related technical administration. The legal basis for processing the data is our legitimate interest in responding to your inquiry in accordance with Art. 6 para. 1 lit. f GDPR. If your inquiry is aimed at concluding a contract, then an additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted once your inquiry has been fully processed, provided that there are no statutory retention obligations to the contrary, and it can be inferred from the circumstances that the matter has been fully resolved.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT EXECUTION

In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. The specific data collected can be seen from the respective input forms. You may delete your customer account at any time by sending a message to the above-mentioned address of the controller. We store and use the data you provide for contract processing. After the contract is fully processed or your customer account is deleted, your data will be blocked, taking into account tax and commercial law retention periods, and deleted after these periods expire unless you have expressly consented to further use of your data or we have reserved the right to legally permissible further data use, of which we will inform you below.

6) USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Newsletter Subscription

If you sign up for our email newsletter, we will regularly send you information about our offers. The only required information for sending the newsletter is your email address. Any other data is voluntary and will be used to address you personally. We use the double opt-in procedure for sending the newsletter, meaning we will only send you a newsletter if you have expressly confirmed that you consent to receiving newsletters. We will then send you a confirmation email asking you to confirm your desire to receive the newsletter by clicking a link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When registering for the newsletter, we store your IP address, as provided by the Internet Service Provider (ISP), as well as the date and time of registration to trace any potential misuse of your email address at a later date. The data collected when registering for the newsletter is used solely for promotional purposes via the newsletter. You can unsubscribe from the newsletter at any time by using the link provided in the newsletter or by notifying the controller. After unsubscribing, your email address will be promptly deleted from our newsletter distribution list unless you have expressly consented to further use of your data, or we reserve the right to legally permissible further data use, of which we inform you in this statement.

6.2 Sending the Email Newsletter to Existing Customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to send you regular offers for similar goods or services from our range by email. In this case, we do not need to obtain separate consent from you. Data processing is based solely on our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you initially objected to the use of your email address for this purpose, we will not send you emails. You have the right to object to the use of your email address for the aforementioned advertising purposes at any time with effect for the future by notifying the controller. The only costs you will incur are the transmission costs according to the base rates. Upon receipt of your objection, the use of your email address for advertising purposes will be immediately discontinued.

7) DATA PROCESSING FOR ORDER HANDLING

7.1 Transfer of Personal Data for Shipping Purposes

The personal data we collect will be passed on to the shipping company entrusted with the delivery, provided this is necessary for delivering the goods. Your payment data will be forwarded to the authorized credit institution as part of the payment process, provided this is necessary for the payment process. If payment service providers are used, we will explicitly inform you below. The legal basis for the data transfer is Art. 6 para. 1 lit. b GDPR.

7.2 Use of Payment Service Providers (Payment Processors)

  • PayPal When paying via PayPal, credit card via PayPal, direct debit via PayPal, or — if offered — "purchase on account" or "installment payment" via PayPal, we pass your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment process. The transfer takes place in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for the payment process.

PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or — if offered — "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be transmitted to credit agencies in accordance with Art. 6 para. 1 lit. f GDPR based on PayPal's legitimate interest in determining your solvency. The credit check result regarding the statistical probability of default is used by PayPal to decide whether to provide the respective payment method. The credit check may include probability values (so-called score values). As far as score values are included in the credit check result, they are based on a scientifically recognized mathematical-statistical procedure. Address data is included in the calculation of the score values, among other factors. For further data protection information, including the credit agencies used, please refer to PayPal's privacy policy:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if necessary for the contractual payment process.

  • SOFORT If you select the "SOFORT" payment method, the payment will be processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we transmit your information provided during the ordering process, along with the information regarding your order, in accordance with Art. 6 para. 1 lit. b GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The data is transmitted solely for payment processing purposes and only to the extent necessary for this. You can find more information on SOFORT's privacy policy at:
    https://www.klarna.com/sofort/datenschutz

8) CONTACT FOR REVIEW REMINDERS

Own Review Reminder (No Customer Review System)

We use your email address to send a one-time reminder to submit a review of your order for our review system, provided you have given us your express consent to do so during or after your order, in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time by sending a message to the data controller.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugins with Shariff Solution

Our website uses so-called social plugins ("plugins") from the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To protect your data when you visit our website, these buttons are integrated into the site using only an HTML link rather than fully embedding them as plugins. This ensures that no connection is made to Facebook's servers when you access a page on our website that contains such buttons. If you click on the button, a new browser window will open and direct you to Facebook’s page, where you can interact with the plugins there (if necessary, after entering your login details).

Facebook Inc., located in the USA, is certified under the US-European "Privacy Shield" agreement, which ensures compliance with the data protection standards applicable in the EU.

For more information on the purpose and scope of data collection and further processing and use of the data by Facebook, as well as your rights and settings options for protecting your privacy, please refer to Facebook's privacy policy: https://www.facebook.com/policy.php.

9.2 Google+ Plugins with Shariff Solution

Our website uses so-called social plugins ("plugins") from the social network Google+, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To protect your data when visiting our website, these buttons are integrated using only an HTML link, rather than fully embedding them as plugins. This ensures that no connection is made to Google+ servers when you access a page on our website that contains such buttons. If you click on the button, a new browser window will open and direct you to Google+, where you can interact with the plugins there (if necessary, after entering your login details).

Google LLC, located in the USA, is certified under the US-European "Privacy Shield" agreement, which ensures compliance with the data protection standards applicable in the EU.

For more information on the purpose and scope of data collection and further processing and use of the data by Google, as well as your rights and settings options for protecting your privacy, please refer to Google’s privacy policy: https://www.google.com/intl/en/policies/privacy/.

9.3 Instagram Plugin with Shariff Solution

Our website uses so-called social plugins ("plugins") from the online service Instagram, which is operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To protect your data when you visit our website, these buttons are integrated into the site using only an HTML link rather than fully embedding them as plugins. This ensures that no connection is made to Instagram's servers when you access a page on our website that contains such buttons. If you click on the button, a new browser window will open and direct you to Instagram’s page, where you can interact with the plugins there (if necessary, after entering your login details).

Instagram LLC, located in the USA, is certified under the US-European "Privacy Shield" agreement, which ensures compliance with the data protection standards applicable in the EU.

For more information on the purpose and scope of data collection and further processing and use of the data by Instagram, as well as your rights and settings options for protecting your privacy, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/.

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to display ads relevant to users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. With the help of a cookie ID, Google records which ads are shown in which browser, preventing multiple displays. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR.

DoubleClick can also track conversions related to ad requests using cookie IDs. For example, this happens if a user views a DoubleClick ad and later visits the advertiser's website using the same browser and makes a purchase. According to Google, DoubleClick cookies do not contain personally identifiable information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no control over the extent and further use of the data collected by Google through this tool and thus inform you based on our knowledge: By integrating DoubleClick, Google receives the information that you have accessed the relevant part of our website or clicked on an ad from us. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or are not logged in, it is possible that the provider may obtain and store your IP address.

If you wish to object to participation in this tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, available at: https://www.google.de/settings/ads, with this setting being deleted if you delete your cookies. Alternatively, you can visit the Digital Advertising Alliance at www.aboutads.info to learn about setting cookies and make the appropriate settings. Finally, you can set your browser to notify you of the setting of cookies and allow you to accept them on a case-by-case basis or exclude the acceptance of cookies in certain cases or generally. Disabling cookies may limit the functionality of our website.

Google LLC, based in the USA, is certified under the US-European Privacy Shield agreement, which ensures compliance with the data protection level applicable in the EU.

Further information about DoubleClick by Google’s data protection policies can be found here: https://www.google.de/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and, within Google AdWords, the conversion tracking feature of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to display ads on external websites, directing attention to our attractive offers. In relation to the data from the advertising campaigns, we can determine how successful individual advertising measures are. Our goal is to show you ads of interest, make our website more interesting for you, and ensure a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on a Google-served AdWords ad. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked across the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers are informed of the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that could personally identify users.

If you do not wish to participate in the tracking process, you can block this use by disabling the Google conversion tracking cookie in your browser’s settings. In doing so, you will not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising in accordance with Art. 6 para. 1 lit. f GDPR.

Google LLC, based in the USA, is certified under the US-European Privacy Shield agreement, ensuring compliance with the data protection level applicable in the EU.

Further information on Google's privacy policy can be found at: https://www.google.de/policies/privacy/

You can permanently disable cookies for ad preferences by preventing them through appropriate browser software settings or by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=en

Please note that certain features of this website may not be available or may be limited if you disable the use of cookies.

11) WEB ANALYTICS SERVICES

Google (Universal) Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies," which are text files stored on your computer, to help analyze how users use the website. The information generated by the cookie about your use of this website (including the truncated IP address) is generally transmitted to and stored on a Google server in the USA.

This website uses Google Analytics exclusively with the "_anonymizeIp()" extension, which ensures that IP addresses are anonymized by truncation and prevents direct personal identification. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. In these exceptional cases, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR, based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

Google, on behalf of the operator of this website, will use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.

You can prevent the storage of cookies by selecting the appropriate settings in your browser software; however, please note that if you do this, you may not be able to use the full functionality of this website. You can also prevent the data generated by the cookie related to your use of the website (including your IP address) from being collected by Google and processed by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=en

Alternatively, to the browser plugin or within browsers on mobile devices, click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie works only in this browser and only for this domain. If you delete your cookies in this browser, you will need to click this link again): Disable Google Analytics

Google LLC, based in the USA, is certified under the US-European "Privacy Shield" agreement, which ensures compliance with the data protection standards applicable in the EU.

This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. When you first visit the website, you are assigned a unique, persistent, and anonymized ID that is set across devices. This allows interaction data from different devices and sessions to be linked to a single user. The user ID does not contain any personal data and does not transmit such data to Google.

You can object to the collection and storage of data via the user ID at any time with effect for the future. To do this, you must deactivate Google Analytics on all systems you use, such as another browser or your mobile device. You can deactivate Google Analytics by using Google's browser plugin:
https://tools.google.com/dlpage/gaoptout?hl=en

Alternatively, within browsers on mobile devices, click the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie works only in this browser and only for this domain. If you delete your cookies in this browser, you will need to click this link again): Disable Google Analytics

For more information on Universal Analytics, please visit:
https://support.google.com/analytics/answer/2838718?hl=en

12) RETARGETING / REMARKETING / RECOMMENDATION ADVERTISING

Facebook Custom Audience via the Pixel Method

This website uses the “Facebook Pixel” from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With explicit consent, this allows tracking of user behavior after they have viewed or clicked on a Facebook ad. This process helps evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising campaigns.

The data collected is anonymous to us, meaning we cannot draw conclusions about the identity of users. However, the data is stored and processed by Facebook, allowing a connection to the respective user profile, and Facebook can use the data for its own advertising purposes, according to the Facebook Data Usage Policy: https://www.facebook.com/about/privacy/.

Facebook and its partners may display ads both on and outside of Facebook. A cookie may also be stored on your device for this purpose. These processing activities occur only with explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Consent for the use of the Facebook Pixel can only be given by users over the age of 13. If you are younger, please ask your legal guardians for permission.

Facebook Inc., based in the USA, is certified under the US-European Privacy Shield agreement, which ensures compliance with the data protection standards applicable in the EU.

To disable the use of cookies on your device, you can adjust your internet browser settings so that cookies are no longer stored on your computer or delete cookies that have already been stored. Disabling all cookies may restrict the functionality of our website. You can also disable the use of cookies by third-party providers such as Facebook on the Digital Advertising Alliance website at: https://www.aboutads.info/choices/

Google AdWords Remarketing

Our website uses Google AdWords Remarketing, allowing us to advertise for this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google places a cookie in your browser, which automatically allows interest-based advertising using a pseudonymous cookie ID based on the pages you visited. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR.

Further data processing will only take place if you have consented to Google linking your web and app browsing history to your Google account and using information from your Google account to personalize ads you see on the web. If you are logged into Google during your visit to our website, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups.

You can permanently disable cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/

Alternatively, you can visit the Digital Advertising Alliance at www.aboutads.info to learn more about setting cookies and adjust settings. Finally, you can adjust your browser settings to be notified when cookies are set and individually decide whether to accept them or exclude cookies in certain cases or in general. Please note that disabling cookies may restrict the functionality of our website.

Google LLC, based in the USA, is certified under the US-European Privacy Shield agreement, ensuring compliance with the data protection standards applicable in the EU.

Further information on Google's privacy policy and advertising practices can be found here: https://www.google.com/policies/technologies/ads/

13) RIGHTS OF THE DATA SUBJECT

13.1 Under applicable data protection law, you have the following rights concerning the processing of your personal data, which we hereby inform you about:

 

  • Right of Access (Art. 15 GDPR): You have the right to obtain information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned retention period or the criteria used to determine that period, the existence of a right to rectification, erasure, restriction of processing, objection to the processing, the right to lodge a complaint with a supervisory authority, the source of your data if it was not collected by us, the existence of automated decision-making, including profiling, and meaningful information about the logic involved as well as the significance and intended consequences of such processing, and your right to be informed about the safeguards in place pursuant to Art. 46 GDPR when your data is transferred to third countries.

  • Right to Rectification (Art. 16 GDPR): You have the right to request the correction of inaccurate data concerning you and/or to have incomplete data stored by us completed without delay.

  • Right to Erasure (Art. 17 GDPR): You have the right to request the erasure of your personal data under the conditions outlined in Art. 17 para. 1 GDPR. This right does not apply if the processing is necessary for exercising the right to freedom of expression and information, compliance with a legal obligation, reasons of public interest, or for the establishment, exercise, or defense of legal claims.

  • Right to Restriction of Processing (Art. 18 GDPR): You have the right to request the restriction of the processing of your personal data if you contest the accuracy of your data while we verify its accuracy, if you refuse the erasure of your data and instead request the restriction of its processing, if we no longer need your data for the purposes of processing, but you need it for the establishment, exercise, or defense of legal claims, or if you have objected to processing based on your particular situation while it is not yet clear whether our legitimate grounds override yours.

  • Right to Notification (Art. 19 GDPR): If you have exercised your right to rectification, erasure, or restriction of processing, the controller is obligated to notify all recipients to whom the personal data has been disclosed of this rectification, erasure, or restriction of processing, unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.

  • Right to Data Portability (Art. 20 GDPR): You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format, or to request its transmission to another controller where technically feasible.

  • Right to Withdraw Consent (Art. 7 para. 3 GDPR): You have the right to withdraw your consent to data processing at any time with future effect. If you withdraw your consent, we will immediately delete the relevant data, provided that further processing cannot be based on a legal basis allowing processing without consent. Withdrawal of consent does not affect the lawfulness of the processing carried out based on the consent before its withdrawal.

  • Right to Lodge a Complaint (Art. 77 GDPR): If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, particularly in the Member State of your residence, place of work, or the location of the alleged infringement, without prejudice to any other administrative or judicial remedy.

 

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTERESTS IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH FUTURE EFFECT.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING IS FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING PURPOSES AT ANY TIME. YOU MAY EXERCISE THIS RIGHT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL IMMEDIATELY STOP PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA

The duration of the storage of personal data is determined by the respective statutory retention period (e.g., commercial and tax retention periods). After the expiration of these periods, the corresponding data will be routinely deleted, provided it is no longer required for contract performance or contract initiation and/or we no longer have a legitimate interest in further storage.